Established and reputable law firm is seeking a Marketing Technology Specialist to join their marketing & business development team. The Specialist will oversee the maintenance and optimization of the Firm’s website and customer relationship management (CRM) system. They also will play a key role in the implementation and expansion of other firm-wide marketing technology initiatives. This is a great opportunity if you are a marketing professional who enjoys a mix of creativity, technology, and data-driven decision-making.
Specific Marketing Specialist duties include:
- Oversee CRM system configuration, user access, data governance, reporting, integrations, vendor coordination, and ongoing platform enhancements.
- Lead data-quality initiatives, including contact management, deduplication, data remediation, imports, audits, and ongoing maintenance of CRM records and marketing databases.
- Develop and deploy training videos and materials for the CRM system to increase attorney/legal assistant engagement tracking contacts, interactions, and business development activities.
- Apply digital marketing knowledge to evaluate legal industry website trends and recommend enhancements that keep the Firm’s online presence current and competitive.
- Manage marketing technology components related to events, email campaigns, RSVP tracking, contact segmentation, mailing lists, and campaign performance reporting.
- Track, report on, and assess website data to create actionable business development initiatives.
- Utilize your project management capabilities to maintain project timelines, respond to attorney requests, and execute on initiatives discussed at stakeholders’ meetings.
- Utilize your Excel skills to sort and upload bulk data into CRM.
- Evaluate and recommend new marketing technologies to enhance business development and branding efforts.
- Assist in the development of client alerts, blog posts, social media posts, and other miscellaneous marketing tasks.
Qualifications
- Law firm marketing experience
- Minimum 2 years of marketing technology experience required.
- A demonstrable understanding of website analytics, SEO, AI tools, and data management best practices.
- Preferred experience in DealCloud CRM is ideal
We are targeting candidates in the 80-95k range for this role. Qualified candidates can submit their resumes and expect an immediate reply!
